The latest kicks, straight to the customer

7 years ago JD Sports’ embarked upon a strategy of growth and selected Niu Solutions as its technology partner

Digital growth

JD Sports is one of the UK’s most successful retailers offering its customers a wide range of Sports’ Fashion and Outdoor goods across multiple channels. The business has sales of circa £1.4bn and recently announced a 22% uplift in profit. 7 years ago JD Sports’ embarked upon a strategy of growth and selected Niu Solutions as its technology partner.

A key focus was their digital channels.   With Niu Solutions’ digital expertise and focus on customer experience, they were able to build JD Sports a robust and agile e-commerce platform that would support their growth into multiple brands and a total of eight websites.

Niu Solutions also effectively managed all of JD Sports’ relationships with their key applications, ensuring their business had the stability to grow. Since their relationship with Niu Solutions began, JD Sports has acquired more than 30 companies, grown it’s store estate from 200 to 800 and now operate across 5 markets.

Niu are a key partner of ours. Together we provide a low risk, robust and scalable solution that serves our business’ needs.

Barry Loftus

Group IT Director, JD Sports Fashion Plc

In addition to growth, Niu Solutions also managed to reduce costs

By understanding the needs of JD Sports’ business, Niu Solutions were able to deliver a flexible platform that provides enough capacity at busy times, whilst not wasting capacity during quieter periods.

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Reduction in IT spend

Cloud technologies are essential, they enable us to manage peaks and troughs through the season.

Paul Maxwell

Group Head of Multi-channel Technology, JD Sports Fashion plc