This morning we announced the sale of a number of our contracts that are primarily focused on the delivery of commodity services such as broadband, telephony lines and calls, or onsite telephony installations, to Daisy. The transaction allows us to focus on our key service offerings in hosted IT and IP telephony, cloud-based solutions, and our security and compliance practice. It comes with mixed emotions, largely because it means fundamental changes for our staff, which are never easy, but the outcome will be the right result for everyone involved. If you strip back the contractual and financial complexity, we have re-aligned our customers into the most appropriate delivery vehicles; those who are looking for simple telephony services and those who are looking for the higher value service lead approach that niu provides.
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niu, sharpening our focus
11:30 | 04.04.2011
This morning we announced the sale of a number of our contracts that are primarily focused on the delivery of commodity services such as broadband, telephony lines and calls, or onsite telephony installations, to Daisy. The transaction allows us to focus on our key service offerings in hosted IT and IP telephony, cloud-based solutions, and our security and compliance practice. It comes with mixed emotions, largely because it means fundamental changes for our staff, which are never easy, but the outcome will be the right result for everyone involved. If you strip back the contractual and financial complexity, we have re-aligned our customers into the most appropriate delivery vehicles; those who are looking for simple telephony services and those who are looking for the higher value service lead approach that niu provides.
For those watching the industry, this will not be a surprise. Daisy’s acquisition approach is an amazing business model, striving to amass customers to drive value through sheer scale. With a strategic intent to ‘provide a valid alternative to BT’, they are a long way to achieving this already.
But what of niu? Well, niu has always strived to become a mid-market player. Our processes are designed to deliver flexible services that complement our customers businesses, providing our own resources as if they were our customer’s staff, in a high-touch high-value service wrap. Our retained customers value this service approach and the levels of integration that we can offer to help them deliver excellent service to their business. The transaction allows us to wholly focus on these retained clients.
This renewed focus will manifest in a number of ways. Our intention is to increase investment in new services and solutions to meet market demand, and continue innovating and developing our ‘know how’.
Today is the beginning of a very bright future: we have all the foundations in place, a clear direction and a tremendous team to deliver it.
In the words of Benjamin Disraeli “change is inevitable”. niu has evolved, and will continue to, for the benefit of our customers. We look forward to continuing to work with you, and developing our services to meet your business challenges of tomorrow.
Gary Woodward, Chief Executive Officer
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